Italy has to believe in them and build an “Ego”

 

 

 

 

 

 

 

 

 Italy’s fine wines quality-wise are on a par with France, but Italy has to believe in them and build an “Ego” to increase value and more concrete and effective marketing, mainly focusing on its heritage, unique in the world of vines. This is what one of the most influential wine signatures in the world, Robert Parker, said in an exclusive interview...

Read more ...