If you want to build a ship
don't herd people together to collect wood
and don't assign them tasks and work,
but rather teach them to long for the
endless immensity of the sea.
"Antoine de Saint Exupery"
Like a book, do we judge a bottle of wine by its cover? Semiotics—how meaning is created and communicated through signs and symbols—is increasingly of dark-art interest to many wine makers and marketers.
Sulfites or sulfur dioxide is a fruit preservative widely used in dried fruits as well as wine. It is also produced by the human body at the level of about 1000 mg (milligrams) per day.
Making wine — the growing of the crop, the fermentation process, aging in barrels, bottling and sealing — is a study in proper sequential science. Blow it somewhere along these lines, and the winemaker could be out of business quickly.
We spend a lot of time talking about the stuff inside wine bottles. But can the bottle itself, from its shape to color of the glass, tell you more about what you're drinking? We go deeper than a punt into what's behind your wine bottle.
Last year, I was talking to an eminent MS who was vocal on the subject of how hard it was to find sommeliers. Over the year, other restaurateurs backed up his point, and in late autumn I duly set out to research the Great Sommelier Drought of 2016.